A Guide to the Best Trade Show Giveaways

Have you ever attended a trade show? A trade show is an exhibition where businesses from a particular industry are invited to promote or demonstrate their products and services to others. Therefore, trade shows offer the perfect opportunity for you to show off what makes your company special, and encourage people to do business with you!

The point of a trade show is to attract people and encourage them to visit to your booth. But… how do you go about doing that? How do you make sure you make the most of your trade show experience and get people talking about and engaging with your business?

By handing out the right types of giveaways, you will capture the interest of attendees and give them a reason to engage with your booth and start asking questions. So, what are the right types of giveaways? Ones that will help you get the best ROI, foster valuable leads, generate long-lasting exposure to your brand, and effectively communicate your brand’s message.

Need some examples? We got you!

Reusable water bottles.

You can never go wrong with reusable water bottles. Everywhere you go- the office, the gym, the park, the beach, everyone is carrying around a reusable water bottle. Why? Because they’re convenient! If you’re in need of a trade show giveaway that will generate long-term exposure of your brand and be used long after the trade show is over, promotional water bottles will never fail you. Not only do they offer an eco-friendly alternative to bottled water, but they also offer a way for attendees to stay hydrated while they’re scanning the trade show floor- a win-win!

Tote bags.

Susan has been tirelessly going booth to booth collecting free trade show swag and has her hands full with samples, giveaways, and brochures… if only she had something to carry around all of her belongings to free up her hands. Ahhh, a branded tote bag custom printed with your logo will save the day! Not only do people love receiving a free, eco-friendly tote bag to carry around their belongings during the trade show, but they can also use them outside of the exhibition, at the grocery store, work, the beach, the gym, etc. Offering a large print area for  bold branding, there’s no way tote bags won’t draw attention to your logo.

                                              USB technology.

Promotional tech accessories like USB drives and USB chargers never dissapoint. In fact, according to a 2016 Global Advertising Specialties Impressions Study, over 45% of U.S. consumers own promotional USB drives and 91% percent keep them because they are useful. Many people rely on USB’s to charge their devices or connect them to computers, cameras, and printers. Trade show attendees will find something like a USB charger useful, as they can charge their devices while they’re walking around instead of scrambling to find an outlet. As a high-impact promotional giveaway, custom USB chargers and USB drives will help you stand out from competitors, and offer attendees something they can use daily.

Phone Wallets.

Everyone has a phone. And everyone has a wallet. So, why not combine the two to make a super-fantastic trade show giveaway? Smartphone wallets offer a great way to save space. They’re good for holding cash, credit cards, library cards, drivers licenses, and the like, making it super convenient for the user. The great thing about customized smartphone wallets is that they are cost-effective and easy to brand with your logo or message. These nifty accessories make the perfect marketing opportunity, offering convenience and long-lasting brand exposure.

                                                T-shirts.

“How many times are you going to mention t-shirts, Show Your Logo?!” A lot. Because customized t-shirts are one of the most effective promotional items to market your brand and spread your company’s message on. As a sought-after trade show item and a favorite swag giveaway, promotional t-shirts are a must-have at your booth. And trade show exhibitors love giving them away because they’re basically a walking billboard for your brand. When people throw on one of your super cool logo’d tees, they’ll become brand ambassadors of your company everywhere they go!

Take advantage of the right promotional products available that will help your trade show experience go off without a hitch! At Show Your Logo, we offer over 800,000 promotional products to choose from custom printed with your logo. All designs are completed in-house by our professional design team who aim to perfect your logo and concept. Need help figuring out which trade show items are best for your business? Contact us today, and we’ll provide you will all the information you need to get started!